Which of the Following Is a Strategy That Involves a Company

question 97

Multiple Choice

Which of the following is a strategy that involves a company "ambushing" consumers with promotional content in places consumers would typically not expect to see information about a product or service?

• A)sales promotion
• B)guerrilla marketing
• C)sponsorships
• D)internal PR
• E)crowdsourcing

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Definitions:

Organisational Transparency

The extent to which an organization openly shares its operations, decisions, and business practices to its stakeholders.

Environmental Management Systems

A framework that helps organizations manage their environmental responsibilities and impacts in a systematic and sustainable manner.

ISO 14004

A standard providing guidance on the establishment, maintenance, and improvement of an environmental management system, complementing the ISO 14001 standard.

Environmental Performance

A measure of how well an organization or project is managing its impact on the environment through its policies and practices.