Which of the Following Is a Relatively Inexpensive Objective Measurement

question 111

Multiple Choice

Which of the following is a relatively inexpensive objective measurement that public relations (PR) specialists can use to gauge the effectiveness of their efforts?

• A) personal evaluation of PR activities
• B) opinion surveys among the firm's publics
• C) coverage in print and broadcast media
• D) gross ratings points (GRP)
• E) cost per thousand (CPM)

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Definitions:

Break-even Sales

The amount of revenue needed to cover total costs, both fixed and variable, with no profit or loss.

Northern Division

This does not represent a universally recognized key term across business or accounting fields and could refer to a specific, non-generic division within a company.

Fixed Expenses

Costs that do not change with the level of production or sales, remaining constant over a specified period.

Period Cost

Costs that are not directly tied to the production process and are instead expensed in the period they are incurred.