The ________ Step in the Hierarchy of Effects Calls for Marketers

question 132

Multiple Choice

The ________ step in the hierarchy of effects calls for marketers to inform the target market that there is a new brand on the market using simple,repetitive advertising in a variety of media.

• A)awareness
• B)knowledge
• C)demand
• D)desire
• E)purchase

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Definitions:

Supportive Leadership

A leadership style characterized by providing encouragement, resources, and assistance to subordinates, fostering a positive and motivating work environment.

Participative Leadership

A leadership style in which the leader includes team members in the decision-making process, valuing their input and fostering ownership.

Transactional Leadership

A leadership style that focuses on the exchanges between leaders and their followers, where leaders reward or punish followers based on their performance.

Achievement-oriented Leadership

A leadership style focused on setting challenging goals, emphasizing excellence, and demonstrating confidence in followers' abilities.