Which of the Following Is a Posttesting Technique Used by Telephone

question 114

Multiple Choice

Which of the following is a posttesting technique used by telephone survey or personal interview to determine whether a person remembers seeing an ad during a specified period without giving the person the name of the brand?

• A)unaided recall
• B)attitudinal measure
• C)pulsing
• D)gross rating points (GRPs)
• E)corrective advertising

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Definitions:

Cash Distribution

The payment of earnings or capital to shareholders, partners, or owners in the form of cash.

Trial Balance

A bookkeeping report that lists the balances of all ledgers accounts in two columns, debit and credit, ensuring that the total debits equal total credits.

Ledger

A compilation or record of financial transactions kept in a book or collection of accounts.

Financial Statements

Formal records of the financial activities and position of a business, individual, or other entity, including the balance sheet, income statement, and cash flow statement.