Which of the Following Is NOT One of the Four

question 144

Multiple Choice

Which of the following is NOT one of the four main roles performed by marketing communication?

• A) to inform
• B) to entertain
• C) to persuade
• D) to remind
• E) to build relationships

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Definitions:

Trade

The act of buying, selling, or exchanging goods and services between people or countries.

Market Failure

Situation in which an unregulated competitive market is inefficient because prices fail to provide proper signals to consumers and producers.

Incomplete Information

A situation in economics where all parties in a transaction do not have full and equal knowledge.

Externalities

Economic side effects or by-products that affect an uninvolved third party; can be positive or negative, such as pollution or public parks.