The Marketing Team at Connected

question 147

Multiple Choice

The marketing team at Connected.com, a social networking site aimed at connecting job seekers with employers, must decide how much to charge for different levels of membership and access to those using the site. Using which ethical philosophy would they make their decision based on best serving the needs of the whole community of users even if it means treating some users unequally?

• A) utilitarian approach
• B) rights approach
• C) justice approach
• D) common good approach
• E) virtue approach

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Definitions:

Web Conferencing

A technology that allows users to hold meetings or presentations over the internet.

Business Trip

A journey undertaken for work-related purposes, often involving travel to a different city or country to attend meetings, conferences, or engage in business activities.

Leader-Member Exchanges

A theory that focuses on the relationship between leaders and their followers, emphasizing that the quality of these relationships can significantly impact organizational outcomes.

Commitment

The dedication and loyalty toward a cause, activity, organization, or relationship, characterized by a willingness to invest time, effort, and resources.