Which of the Following Statements About Advertising Is True

question 46

Multiple Choice

Which of the following statements about advertising is true?

• A) Advertising is personal communication from an identified sponsor using the mass media.
• B) Consumers perceive advertising as always having a high level of credibility.
• C) Advertising can be used to establish and reinforce a distinctive brand identity.
• D) Advertising tends to be comparatively inexpensive.
• E) Advertising always relies on factual information.

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Definitions:

Semantic Memory

A type of long-term memory that involves the storage of general knowledge and facts about the world.

Contestant

An individual who takes part in a competition, aiming to win or achieve a high ranking.

Reliant

Depending on someone or something for support, assistance, or supply.

Declarative Memory

The aspect of human memory that stores facts and events, making it possible for individuals to consciously recall and articulate their knowledge.