The ________ Method of Promotional Budgeting Is Based on Determining

question 125

Multiple Choice

The ________ method of promotional budgeting is based on determining the level of spending necessary to accomplish specific promotion goals.

• A) percentage-of-sales
• B) competitive-parity
• C) top-down
• D) pull-push
• E) objective-task

---

Definitions:

Inner Causes

Internal factors or motivations that drive an individual's thoughts, feelings, and behaviors.

Subjective Feelings

Personal experiences and emotions that are unique to an individual and influenced by personal perceptions and interpretations.

Shaping

A method used in behavioral psychology to gradually train a new behavior by reinforcing successive approximations toward the desired behavior.

Stimulus Generalization

The psychological phenomenon where a response that has been conditioned to a specific stimulus is elicited by similar, but not identical, stimuli.