Examlex
The percentage-of-sales method of setting a communication budget wrongly treats sales as a cause of promotion rather than a result.
Normal Approximation
The process of using the normal distribution as an approximation for another distribution, commonly applied when the sample size is large.
Binomial
A type of probability distribution with two possible outcomes, used to model situations with fixed numbers of trials and the same probability of success.
Population Proportions
The ratio of members in a statistical population who have a particular attribute, compared to the total number of members in the population.
Pooled Proportion Estimate
An estimation technique that combines the proportions of two or more groups into a single overall proportion.
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