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To Compare the Relative Cost-Effectiveness of Different Media and of Spots

question 154

Multiple Choice

To compare the relative cost-effectiveness of different media and of spots run on different vehicles in the same medium,media planners use ________.


Definitions:

Diaphysis

The central, tubular shaft of a long bone where the bone's main portion of strength and structure is located.

Female Pelvis

The bony structure at the lower part of the abdomen, which is wider and shallower than the male pelvis, adapted for childbirth.

Amputation

The surgical removal of a limb, part of a limb, or other body part.

Appendage

An external body part or limb that is attached to the main body, such as an arm, leg, wing, or tail.

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