A Husband and Wife Have a Small Store That Is

question 11

Multiple Choice

A husband and wife have a small store that is located at a beach resort. The only products sold at this store are hand-dipped and sculptured candles made by this couple. Marketers would classify the channel of distribution for these candles as ________.

• A) indirect
• B) direct
• C) logistic
• D) reverse
• E) inbound

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Definitions:

That's-not-all Technique

A persuasion method where before finalizing a deal, an additional offer is made to make the proposal seem more attractive.

Reciprocal Concessions

A negotiation strategy where each party makes compromises to reach an agreement, often strengthening the relationship through mutual sacrifice.

That's-not-all Technique

A sales strategy where additional items or discounts are offered to make a deal look more appealing without giving the buyer time to refuse the initial offer.

Disrupt-then-reframe Technique

A persuasion strategy that involves presenting an unexpected element (disruption) followed by a rational argument (reframe) to persuade someone.