Steve's Physco Skates Sells Its Products to Walmart, Who Then

question 134

Multiple Choice

Steve's Physco Skates sells its products to Walmart, who then sells them to the consumer. This is an example of a(n) ________.

• A) direct marketing channel
• B) producer channel
• C) indirect marketing channel
• D) horizontal marketing system
• E) corporate vertical marketing system

---

Definitions:

Culture

The set of shared attitudes, values, goals, and practices that characterizes an institution, organization, or group.

Total Surplus

Total surplus is the sum of consumer surplus and producer surplus in a market, representing the total net benefit to society from trading in the market.

Trade

The act of buying, selling, or exchanging goods and services between people or countries, encompassing both domestic and international transactions.

Total Surplus

The sum of consumer surplus and producer surplus in a market, indicating the total benefits received by all parties involved in transactions.