Which Type of Vertical Marketing System (VMS) Gives an Organization

question 120

Multiple Choice

Which type of vertical marketing system (VMS) gives an organization more control over both supply sources and resale of its products, while at the same time increasing the organization's capital investment and its fixed costs?

• A) administered
• B) contractual
• C) conventional
• D) corporate
• E) horizontal

---

Definitions:

Intersectional Theory

An analytical framework which identifies how interlocking systems of power impact those who are most marginalized in society.

Race

A social construct used to categorize humans into large and distinct populations or groups by anatomical, cultural, ethnic, genetic, geographical, historical, linguistic, religious, or social affiliation.

Ethnicity

A category of people who identify with each other based on shared attributes such as cultural heritage, language, history, ancestry, or nationality.

Gender Roles

Society's prescribed behaviors, roles, activities, and traits deemed acceptable for individuals based on their gender.