A New Shampoo Advertisement on Television Identifies All of the Wonderful

question 114

Multiple Choice

A new shampoo advertisement on television identifies all of the wonderful benefits the consumer will enjoy when using one company's shampoo as opposed to another company's shampoo. What is this company seeking to convey in this television commercial?

• A) the product's time utility
• B) the product's distinctive competency
• C) the company's production orientation
• D) the company's marketing segmentation process
• E) the product's differential benefits

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Definitions:

Labor Force

The labor force comprises all the working-age population that is either employed or actively seeking employment.

Discrimination

Unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, or sex.

Households

Units consisting of one or more people who live in the same dwelling and share meals or living accommodation; considered basic units of consumer behavior.

Percentage

A mathematical term expressing a number or ratio as a fraction of 100, used to compare proportions and compute changes in quantities.