Saturn Car Company Started a Trend with Its Value Pricing

question 136

Essay

Saturn car company started a trend with its value pricing strategy of giving customers one price and one price only.The Saturn website gave detailed price information without the need for or involvement of a salesperson.What pricing objective did Saturn use?

Define and describe the mechanisms underlying habituation.

List and define the types of synapses.

Describe the process of neurotransmission in the somatic nervous system.

Define sensitization and explain its synaptic basis.

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Definitions:

Relational Orientation

A method of building a relationship with customers based on the philosophy that buyers and sellers should develop a long-term relationship.

Lifetime Profitability

The total net profit a company expects to earn over the entirety of its business relationship with a customer.

Consumer Needs

The desires, requirements, or necessities that consumers feel compelled to satisfy, driving their purchasing decisions.

Quick Energy

Fast-acting energy sources, often in the form of food or beverages, that provide immediate vitality or stamina.