The Second Step in Developing a Competitive Advantage Is to Turn

question 90

Multiple Choice

The second step in developing a competitive advantage is to turn a distinctive competency into a ________ that is important to customers.

• A) target market
• B) service
• C) marketing mix
• D) market position
• E) differential benefit

---

Definitions:

Strikes

Work stoppages initiated by employees to protest against poor working conditions, low pay, or other labor issues.

Federal Mediation

A dispute resolution process involving a neutral third party, often offered by the government, to assist in reaching a voluntary, negotiated resolution between parties in conflict.

Arbitration Hearing

An arbitration hearing is a private process where a dispute is resolved by one or more neutral third parties, known as arbitrators, instead of by a court.

Testimony

A formal statement or declaration made under oath, typically in a court of law.