The Second Step in Developing a Competitive Advantage Is to Turn

question 90

Multiple Choice

The second step in developing a competitive advantage is to turn a distinctive competency into a ________ that is important to customers.

• A) target market
• B) service
• C) marketing mix
• D) market position
• E) differential benefit

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Definitions:

Null Hypothesis

The default hypothesis in statistical testing that assumes no effect or difference, stating that any observed variability is due to chance.

Directional

Pertains to hypothesis testing or research questions that specify the direction of the expected relationship or difference between variables.

Entire Population

Refers to all members or elements of a defined group or category that a researcher is studying.

Null Hypothesis

A hypothesis in statistical analysis that suggests there is no effect or no difference, and it serves as a starting assumption for testing.