Examlex
Explain why it is often difficult to measure the value of marketing activities.
Source Credibility
The level of trustworthiness and expertise attributed to a source of information, influencing its persuasive power and impact on decisions.
Presence
Pertains to the state of being located in a particular place or the perceptible influence an entity exerts in its environment.
Trustworthiness
The quality of being reliable, honest, and capable of being trusted.
Recency Effect
A cognitive bias that places more importance on the most recent information received over earlier data.
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