Explain How Marketers Are Held Accountable for the Results of Their

question 78

Essay

Explain how marketers are held accountable for the results of their work, including a discussion of scorecards and ROI.

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Definitions:

Personal Appeals

Personal appeals refer to requests or arguments made on the basis of personal relationships or loyalties, often used to influence decision-making or persuade others.

Exchange

In social sciences, refers to the act of giving one thing and receiving another between two parties, often in the context of goods, services, information, or social ties.

Upward Appeals

A strategy where individuals seek support from higher levels in an organization to influence decisions or gain approval.

Rational Appeals

Persuasion methods that use logical arguments and factual evidence to convince people of a particular point of view.