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The Ford Motor Company Sponsored "The Great American Pony Drive

question 84

Essay

The Ford Motor Company sponsored "The Great American Pony Drive II" in honor of devotees of its legendary Mustang. In this example, how is the Ford Motor Company considering the lifetime value of a customer of the Mustang?


Definitions:

Decision-making

The mental procedure of choosing a path to follow from several available options.

Human Relations Movement

is an approach in organizational management that emphasizes the importance of interpersonal relationships, employee well-being, and motivation.

Manipulate Workers

The act of influencing or controlling employees in a manner that may not be transparent or ethical, often for the benefit of management or the organization.

Ethnocentric

The belief in the inherent superiority of one's own ethnic group or culture, often accompanied by a disdain for other cultures.

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