Examlex
When the descriptors on a scale measure levels or amounts (i.e. ,the level of sales dollars),the scale is metric (interval or ratio).
Consumer Purchasing Scale
A measure or assessment of the buying power and patterns of consumers.
Maslow's Hierarchy
A psychological theory that categorizes human needs into five levels, from basic physiological needs to self-actualization, suggesting that higher-level needs emerge as lower-level needs are satisfied.
Cognition
The mental action or process of acquiring knowledge and understanding through thought, experience, and the senses.
Behavior
The actions or reactions of an individual or system in response to external or internal stimuli.
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