A Meaningful Difference Is One That the Marketing Manager

question 6

Multiple Choice

A meaningful difference is one that the marketing manager:

• A)can potentially use as a basis for marketing decisions.
• B)deems to be statistically significant.
• C)finds to be at a ratio of 2 to 1.
• D)finds to be stable over at least a week or so.
• E)may or may not be statistically significant.

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Definitions:

Developmental Tasks

Specific role expectations and responsibilities that must be fulfilled as people move through the family life cycle.

Unidimensional

Describing or pertaining to a concept or measurement that involves only one aspect or dimension.

Cyclical

Describes a process that repeats itself in a predictable pattern over a period of time.

Family Development Theory

Examines the changes that families experience over the lifespan.