To Be Useful to the Marketing Researcher or Manager,differences Must

question 48

Multiple Choice

To be useful to the marketing researcher or manager,differences must be:

• A)meaningful.
• B)stable.
• C)actionable.
• D)statistically significant.
• E)All of the above are needed.

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Definitions:

International Trade

The exchange of goods and services between countries, which allows for greater diversity of products, lower prices, and increased economic efficiency.

Trade Adjustment Assistance Act

A U.S. law passed in 2002 that provides cash assistance, education and training benefits, health care subsidies, and wage subsidies (for persons age 50 or older) to workers displaced by imports or relocations of U.S. plants to other countries.

Displaced Workers

Individuals who have lost their jobs due to economic changes, technological advancements, or other factors outside their control.

Export Markets

Overseas markets where goods and services produced in one country are sold.