The Two Types of Statistical Inferences Often Used by Marketing

question 9

Multiple Choice

The two types of statistical inferences often used by marketing researchers are:

• A)frequency distributions and standard deviations.
• B)regression analyses and measures of variability.
• C)parameter estimates and hypothesis tests.
• D)descriptive analyses and predictive analyses.
• E)medians and modes.

---

Definitions:

Average Accounts Receivables

The average amount of money owed to a company by its customers for goods or services delivered on credit over a specific period.