One of the Reasons Why a Marketing Practitioner Should Have

question 43

Multiple Choice

One of the reasons why a marketing practitioner should have a basic understanding of sample size determination is because:

• A)many practitioners have a false belief that sample size doesn't determine a sample's representativeness.
• B)it helps managers to manage their resources better.
• C)a marketing manager should understand that a sample's representativeness is not related to its accuracy.
• D)the size of the sample is never a major cost factor.
• E)managers always have a "small sample bias";they believe small samples are more accurate.