Sue Miller,brand Manager for Zippo Cat Foods,wanted to Gather Some

question 19

Multiple Choice

Sue Miller,brand manager for Zippo Cat Foods,wanted to gather some information from cat food buyers.She arranged to conduct several focus groups,each conducted online with as many as 25 to 50 participants.She also wanted to interact with the focus group participants.Sue would be using which type of focus group?

• A)traditional
• B)nontraditional
• C)covert
• D)overt
• E)moderated

Identify the implications of price elasticity of demand for various products.

Comprehend the role of price in the marketing mix and its unique aspect of generating revenue.

Understand the effects of competition on pricing decisions and market dynamics.

Assess how pricing decisions can create value for customers and the firm.