One of the Reasons Why a Marketing Practitioner Should Have

question 43

Multiple Choice

One of the reasons why a marketing practitioner should have a basic understanding of sample size determination is because:

• A)many practitioners have a false belief that sample size doesn't determine a sample's representativeness.
• B)it helps managers to manage their resources better.
• C)a marketing manager should understand that a sample's representativeness is not related to its accuracy.
• D)the size of the sample is never a major cost factor.
• E)managers always have a "small sample bias";they believe small samples are more accurate.

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Definitions:

Allocating Resources

The process of distributing available assets, including time, money, and manpower, among various projects or departments to achieve organizational goals efficiently.

Performance Measurement

The process of evaluating the efficiency and effectiveness of actions or operations within an organization.

Valuation

The process of determining the current worth of an asset or a company.

Capital Costs

Expenses incurred to create or acquire a fixed asset, such as buildings and equipment, that are not charged to expense in the period purchased but are depreciated over their useful life.