Eddie Livingston Is President of BankTrust,a Banking Firm with Several

question 53

Multiple Choice

Eddie Livingston is president of BankTrust,a banking firm with several bank locations.Eddie has been exploring the impact of service satisfaction with bank performance and is convinced that he can improve the bank's RONW if he can improve customer satisfaction.He has been contemplating a proposal from Tanner Research to begin a program of improving customer satisfaction.Tanner has recommended a survey of bank customers to establish gaps in service as perceived by the customers.Eddie knows that the bank has a list of all the customers and that this information is on an electronic database complete with mailing addresses and,for those having Internet service,email addresses.At the next meeting,Eddie expresses concern that sending a questionnaire to all bank customers is an inconvenience to them and he doesn't want to create more hassles.The researchers from Tanner Research assure Eddie that they can get the needed information for as few as a couple of hundred customers and that the results will be representative of all bank customers.Which of the following sample methods would most likely be appropriate?

• A)simple random sample
• B)judgment sample
• C)stratified sample
• D)cluster,area sample
• E)systematic sample

Identify why the use of polygraph tests is limited or banned in certain contexts.

Extract relevant factors for predicting violent behavior.

Distinguish the physiological measures used in guilt detection tests.

Understand the elements contributing to human happiness.

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Definitions:

Within-treatments Variation

Variability observed within groups in an experiment, indicating how much participants in the same group differ from each other.

Sum of Squares

The total of the squared differences between each observation and the mean of the data set, used in statistical analyses to measure variance.

Error

The difference between the measured or inferred value of a quantity and its actual value, often due to measurement or calculation limitations.

ANOVA Table

A table used to summarize the results and components of variance from an Analysis of Variance statistical test.