Louise Fulkerson Is President of the Student Marketing Association at Baylor

question 76

Multiple Choice

Louise Fulkerson is president of the Student Marketing Association at Baylor University.Louise and the other officers want to conduct a short survey to determine the type of programming they should offer for the upcoming year.Their population is defined as "students in the College of Business." One of the officers suggests that each of them go into their classes,mostly seniors,and conduct the survey."We can do it easily and fast,and our professors will be glad to help the association out by giving us a few minutes to conduct the survey," says one of the officers.But Louise is worried about the sample."Most of us are marketing majors and we are all seniors taking senior classes.I would prefer to ask the Department Chairperson if we can survey students taking Fundamentals of Marketing because all majors have to take this course,and most of the future members of the Association will be coming from these Fundamentals classes." Louise is suggesting which one of the following sampling methods?

• A)quota sample
• B)purposive sample
• C)stratified sample
• D)representative sample
• E)systematic sample

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Definitions:

Mixture

A substance made by combining two or more different materials without chemical bonding or other chemical changes, so that each material retains its own properties.

Pounds

A unit of weight commonly used in the United States and the British imperial system, equivalent to 0.453592 kilograms.

Consistent

In the context of systems of equations, a property indicating that the system has at least one solution.

Inconsistent

Describes a system of equations that has no solution because the equations represent parallel lines which never intersect.