What Is the Purpose of a Market-Tracking Study

question 37

Multiple Choice

What is the purpose of a market-tracking study?

• A)to determine if consumers switched brands from one time period to the next
• B)to measure some variable of interest,such as market share or unit sales over time
• C)to determine the relationship among several variables
• D)to search for and interpret existing information relevant to the research problem
• E)to keep up with changes competitors are making in their marketing mixes