Solved

Eddie Livingston Is President of BankTrust,a Banking Firm with Several

question 53

Multiple Choice

Eddie Livingston is president of BankTrust,a banking firm with several bank locations.Eddie has been exploring the impact of service satisfaction with bank performance and is convinced that he can improve the bank's RONW if he can improve customer satisfaction.He has been contemplating a proposal from Tanner Research to begin a program of improving customer satisfaction.Tanner has recommended a survey of bank customers to establish gaps in service as perceived by the customers.Eddie knows that the bank has a list of all the customers and that this information is on an electronic database complete with mailing addresses and,for those having Internet service,email addresses.At the next meeting,Eddie expresses concern that sending a questionnaire to all bank customers is an inconvenience to them and he doesn't want to create more hassles.The researchers from Tanner Research assure Eddie that they can get the needed information for as few as a couple of hundred customers and that the results will be representative of all bank customers.Which of the following sample methods would most likely be appropriate?

Definitions:

Business Model Canvas

A strategic management template used for developing new or documenting existing business models. It outlines nine key segments including customer segments, value propositions, and revenue streams.

Business Idea

A concept that can be used for commercial purposes, usually centering around a product or service that can be offered for money.

Value Proposition

A statement that summarizes why a consumer should buy a product or use a service, highlighting the unique value the product or service provides.

Company Overview

A summarized description of what a company does, its mission, its products or services, market it serves, and its unique selling propositions.