Tata Motors of India Is Marketing a New Vehicle That

question 85

Multiple Choice

Tata Motors of India is marketing a new vehicle that retails for only $2,200.The vehicle will carry two persons and has a body made of fiberglass.It is designed in component parts so that if a part is broken,you can easily disassemble the part and replace it with a new one ordered from Tata.Tata realizes that it will take some time for countries to allow the small vehicle on public roads due to safety requirements.However,Tata sees an immediate market among business firms who need inexpensive yet reliable vehicles to transport personnel around large manufacturing or warehousing facilities.One Tata manager stated: "Ninety percent of the time,company cars are used to transport only one or two persons and much of their travel is confined to the plant premises.The new Tata vehicle will not replace the large company cars but can reduce the number of company cars a firm must buy by a substantial amount,thus saving tremendous amounts of money." Executives at Tata are interested in a sales estimate in Great Britain,their first targeted market outside of India.They will construct a sales forecast based upon a survey of companies and they know that demand will vary substantially,depending on the size of the company.Small firms will not want any vehicles,medium-sized firms may want about 5 or 10 vehicles,and large firms may want 20 to 100 vehicles.Secondary data is available that allows Tata to identify all firms in Great Britain and to know the size of the firm.If a survey is conducted to predict demand for the new Tata vehicle among business firms,which of the following sampling methods would be most appropriate?

• A)simple random sample
• B)judgment sample
• C)stratified sample
• D)cluster,area sample
• E)systematic sample

Acknowledge the importance of work flow analysis and define outputs for HR planning.

Identify the value of competencies in enhancing employee performance.

Understand the methodologies and tools used for job analysis and their application.

Understand the critical elements of a well-stated research hypothesis.

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Definitions:

Dividend Yield

A financial ratio that shows how much a company pays out in dividends each year relative to its stock price.

Common Stock

Certificates issued by a corporation to investors as proof of their ownership rights; an account representing the ownership rights of investors in a corporation; a class of stock issued by a corporation that bears no preference rights.

Market Price

The amount at which an asset or service could be bought or sold in a current transaction between willing parties.

Management's Discussion

A section of a company’s annual report where management presents an analysis of the company’s performance, future prospects, and financial health.