Marketing Researchers Must Evaluate Secondary Information to Determine If It

question 2

Multiple Choice

Marketing researchers must evaluate secondary information to determine if it is reliable.This involves investigating all of the following,EXCEPT:

• A)the purpose of the study.
• B)who collected the information.
• C)the timing of the study.
• D)how the information was obtained.
• E)consistency with other information.

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Definitions:

Rate Of Interest

The percentage of the principal that will be charged for a particular period of time, normally one year.

Interest

The charge for borrowing money or the return on deposited funds, typically expressed as a percentage rate over a period of time.

Simple Annual Interest Rate

The percentage of the principal amount that will be charged or earned as interest, calculated once per year without compounding.

Investment

The allocation of resources, such as capital, with the expectation of generating an income or profit.