Which Type of Scale Measure Contains Bipolar Descriptors Such as "Hot-Cold

question 38

Multiple Choice

Which type of scale measure contains bipolar descriptors such as "hot-cold," "wet-dry," "convenient-inconvenient," and so on?

• A)constant sum scale
• B)lifestyle inventory
• C)semantic differential scale
• D)graphic intensity
• E)agreement scale

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Definitions:

Forecasted Return

The expected return on an investment based on models of analysis or historical performance data.

Required Return

The minimum expected yield by investors based on the investment’s perceived risk level, influencing investment decisions.

Holding-Period Return

The rate of return over a given period.