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If a question is designed to measure a construct,for example,"intentions to buy a new product," and the question appears to ask this in a straightforward manner,the measurement would be said to have:
Anxiety
A mental health disorder characterized by feelings of worry, anxiety, or fear that are strong enough to interfere with one's daily activities.
Affection
A feeling of fondness or liking, often expressed through physical or emotional closeness.
Carol Gilligan
An American feminist, ethicist, and psychologist best known for her work on ethical community and ethical relationships, and certain subject-object problems in ethics.
Kohlberg's Theory
A theory of moral development proposed by Lawrence Kohlberg, suggesting that people progress through a series of stages of moral reasoning.
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Q117: A scale that is simply "yes" or