Regarding Client Approval of a Questionnaire

question 62

Multiple Choice

Regarding client approval of a questionnaire:

• A)it serves to let the client understand the technical aspects of the research.
• B)it serves as a check that the researcher is still in tune with the survey's objectives.
• C)when signed by the client,it means that the questionnaire should not be changed for any reason,even if it performs poorly in the pretest.
• D)client approval of the questionnaire is carried out at the original signing of the agreement to conduct research but it merely gives the researcher approval to use a questionnaire as clients should not be involved in approving the final questionnaire developed by expert researchers.
• E)client approval is merely a legal requirement,and researchers do not encourage clients to review a questionnaire prior to its approval.

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Definitions:

Publicity

Disseminating unpaid news items through some form of media (e.g., television story, newspaper article, etc.) to gain attention or support.

Narrowcasting

The dissemination of information to a fairly small, select audience that is defined by its shared values, preferences, or demographic attributes.

Major Television Networks

Large national or international broadcasting organizations that distribute television content across a wide geographic area.

Product Placement

An advertising technique in which a company promotes its products through appearances in movies or on television shows or other media.