Scale Development Is a Process Used by Marketing Researchers to Adapt

question 63

True/False

Scale development is a process used by marketing researchers to adapt rating scale formats which facilitate consistent translation of unobservable constructs.

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Definitions:

Interpretation Responses

Responses in therapy that involve offering new meanings or perspectives on a client’s thoughts, feelings, or behaviors.

Peripheral Route

A method of persuasion that relies on cues outside the message content itself, such as the speaker's credibility or the emotional appeal of the argument.

Enduring Influence

A lasting impact or effect that remains significant over time.

Counterinfluence

The process of undermining or weakening someone else's influence, often used in negotiation or persuasion contexts.