Examlex
Pretests of questionnaires for a study on toy buying by young parents can be done on colleagues in the research firm,as long as the colleagues are objective and have not been involved in the development of the questionnaire.
Profitability Index
A calculation that determines the relationship between the costs and benefits of a proposed project through a ratio derived from present value of future cash flows divided by initial investment.
Net Present Value
An analysis that assesses the worth of a project or investment by comparing all incoming and outgoing cash flows against a discount rate.
Internal Rate Of Return
A metric used in capital budgeting to estimate the profitability of potential investments.
Payback Method
A capital budgeting method that calculates the time needed to recoup the initial investment from the cash inflows.
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