Which of the Following Is the Most Accurate Statement Regarding

question 79

Multiple Choice

Which of the following is the most accurate statement regarding the importance of the questionnaire in the research process?

• A)Relatively speaking,the questionnaire is unimportant in the marketing research process.
• B)Not only is the questionnaire a very important ingredient,but its design affects the quality of the data collected;even experienced interviewers cannot compensate for questionnaire defects.
• C)The questionnaire is tied with the written report as being the most important item in the marketing research process.
• D)Not only is the questionnaire a very important ingredient,but its design affects the quality of the data collected,though experienced interviewers often compensate for questionnaire defects.
• E)Questionnaire design is the most important step in the marketing research process.

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Definitions:

Sexual Harassment

Any unwelcome sexual advance, request for sexual favors, or other verbal or physical conduct of a sexual nature that creates a hostile or offensive environment.

Consequences

The outcomes or results that follow from actions or conditions, often used in the context of discussing the effects of a particular event or decision.

Identical Twins

Twins that result from a single fertilized egg dividing and developing into two individuals with almost entirely the same genetic makeup.

Fraternal Twins

Twins that develop from two different eggs fertilized by two different sperm cells, making them genetically unique from each other.