Karl Pittman Commissioned a Research Project from the Research Firm

question 32

Multiple Choice

Karl Pittman commissioned a research project from the research firm of ADVICE,INC.The results of the project will be presented in a court case and Karl wonders if the opposing lawyers in the trial will question whether or not the telephone calls,used to collect the data,were actually made.Sue Miller,project director at ADVICE,INC. ,had thought ahead and verified that the interviews were actually conducted.She used the standard industry method for verification.Which of the following did she use?

• A)use an interviewer only one time
• B)call back a sample of the interviewer's respondents to verify that they were interviewed
• C)have all interviewers take polygraph tests on a regular basis
• D)pay interviewers to watch their peers
• E)put video cameras in all work stations

---

Definitions:

Potential Buyers

Individuals or organizations that are considered likely or prospective customers for a product or service.

Advertising

Advertising is a promotional activity or strategy intended to attract public attention to products, services, or brands through various media channels.

Personal Selling

Personal selling is a direct marketing approach where salespersons use face-to-face interactions to convince potential buyers to make a purchase.

Salesperson

An individual responsible for selling a company's products or services, often directly to customers, through understanding their needs and offering solutions.