In Understanding the Hispanic Market,researchers Have Found That They Prefer

question 71

Multiple Choice

In understanding the Hispanic market,researchers have found that they prefer to call themselves Latinos,and that there are vast differences between Latinos in California,Texas and Florida,the Caribbean,South America and Mexico.Your book describes this understanding of a market segment as stemming from which type of research?

• A)quantitative
• B)Hispanic research
• C)pluralistic
• D)qualitative
• E)segmented research

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Definitions:

Marginal Product

The additional output produced by employing one more unit of a particular input, holding other inputs constant.

Wage

A fixed regular payment, typically paid on a daily or weekly basis, made by an employer to an employee, especially to manual or unskilled workers.

Rental Rate

The cost associated with leasing a particular commodity, property, or piece of equipment per unit time.

Marginal Product

The extra production resulting from the increase of a particular input by one unit, assuming all other factors remain constant.