Focus Groups Should Be Used When Something Must Be Predicted

question 57

True/False

Focus groups should be used when something must be predicted or forecast with precision.

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Definitions:

Nonverbal Cues

Forms of communication without words, such as body language, gestures, and facial expressions, that convey meaning or emotion.

Prospective Buyer

An individual or entity showing interest in purchasing a product or service, but who has not yet made a purchase.

Interest Stage

A phase in the sales or marketing funnel where potential customers become aware of a product or service and begin to show curiosity or engagement.

Selective Questioning

A technique of asking questions that are strategically chosen to guide a conversation or elicit specific information.