McDonald's Conducts a Study and Finds That There Is an Increase

question 78

True/False

McDonald's conducts a study and finds that there is an increase in the number of consumers who value "healthy foods." These consumers link soy-based meat products with a healthy diet.McDonald's decides to reintroduce the McLean burger.This example illustrates the use of a qualitative research technique known as laddering.

---

Definitions:

Short-Term Inducement

Offers or incentives provided to consumers to encourage immediate purchase or engagement, often including discounts, coupons, or limited-time promotions.

Product Service

A combination of tangible products and intangible services provided to fulfill the needs or desires of customers.

Arouse Interest

To stimulate curiosity or concern about a subject or issue.

Sales Promotion

Marketing activities designed to temporarily boost sales by offering customers incentives or discounts.