Jamie Sims Developed a Female Public Urinal That Has the Advantage

question 23

Multiple Choice

Jamie Sims developed a female public urinal that has the advantage of allowing women to use the restroom much faster.Jamie knows that waiting lines for women's rooms often are present in large,heavily used public facilities such as busy airports or spectator events.She has perfected her urinal and a major plumbing manufacturer is interested in producing and distributing the device.However,the manufacturer wants Jamie to provide some research evidence indicating how receptive women are to using the device.Jamie is concerned about how to conduct the research since the topic is socially sensitive.Given this situation,Jamie should use:

• A)face-to-face focus groups.
• B)a large national survey.
• C)quantitative research.
• D)qualitative,projective technique research.
• E)quantitative,projective technique research.

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Definitions:

Market Share

The percentage of total sales in an industry generated by a particular company, indicating its strength in the market.

Product Line

A group of related products marketed by a single company.

Advertised Alongside

The practice of placing one's advertisements near relevant content or products to attract a targeted audience.

Revamped Products

Products that have been significantly modified or improved for better performance, appeal, or to meet current market trends.