Clay Holladay Owns a Chain of Radio Stations

question 43

Multiple Choice

Clay Holladay owns a chain of radio stations.The advertising time he sells to advertisers is directly related to the number of persons who are listening to each station in each radio market.Clay purchases estimates of the number of persons who listen to the different radio stations in each market from Arbitron,a marketing research firm.In every radio market Arbitron gathers the same data;the number of persons listening to every program on each station as well as their age and gender.Arbitron records this information in a database and they offer it to every person who wishes to subscribe to it for a fee.Arbitron is an example of a:

• A)syndicated processing firm.
• B)syndicated data services firm.
• C)packaged services processing firm.
• D)standardized services firm.
• E)micromarketing firm.

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Definitions:

Strict Liability

A legal doctrine that holds an individual or entity responsible for their actions or products without the need to prove negligence or fault.

Standard Of Care

The degree of prudence and caution required of an individual who is under a duty of care.

Confusion

A state of being bewildered or unclear in one’s thoughts or feelings.

Ownership

The state or fact of exclusive rights and control over property, which can be an object, land/real estate, intellectual property, or another asset.