Of the Following Situations,which Would Be the Most Appropriate for Using

question 2

Multiple Choice

Of the following situations,which would be the most appropriate for using a discontinuous panel?

• A)to gain insights into changes in consumers' purchases and attitudes
• B)to determine if members of the panel switched brands from one time period to the next
• C)to measure changes in market shares of brands
• D)to measure changes in consumers' price sensitivity
• E)to determine how consumers feel about two different product concepts by varying panel questions from one panel measurement to the next

---

Definitions:

Manufacturing Overhead

includes all the indirect costs associated with the production process, such as utilities, maintenance, and factory equipment depreciation, which are not directly traceable to a specific product.

Traditional Costing System

A costing methodology that assigns manufacturing costs to products based on volume metrics such as direct labor hours or machine hours.

Unit Product

A specific item or version of a product, distinct in unit size or configuration, produced by a company.

Direct Labor-Hours

The total time workers spend producing a product or performing a service, specifically those directly involved in manufacturing.