Dirt Devil Vacuum Cleaning Company Is Interested in Knowing If

question 71

Multiple Choice

Dirt Devil vacuum cleaning company is interested in knowing if a proposed advertising message will be effective in generating interest in purchasing their portable vacuum cleaner.They contact marketing research firm,InsightExpress,which has a service that tests proposed ad copy with consumers they have recruited to participate.Copies of the ad are prepared and are shown to several hundred consumers online.Consumers evaluate the ad,and the results are given to Dirt Devil.This is an example of which of the following?

• A)longitudinal research
• B)causal research
• C)experimental research
• D)exhaustive research
• E)cross-sectional research

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Definitions:

South

A term that typically refers to the southeastern and south-central regions of the United States, often characterized by its distinct cultural, historical, and economic traits.

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Farmers who rent land to grow crops, rather than owning the land themselves.

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The rights and liberties that allow an individual to act, speak, think, and pursue happiness without undue interference or restriction from others or the government.

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The bombardment and surrender of Fort Sumter in Charleston Harbor on April 12, 1861, marking the beginning of the American Civil War.