Which of the Following Best Represents the Disadvantages of Conducting

question 18

Multiple Choice

Which of the following best represents the disadvantages of conducting test markets as discussed by the authors?

• A)cost,competitor intervention,and government regulations of test markets
• B)infallibility of results,cost,and exposure of product/service to competition and ethical issues
• C)cost,delay in getting to the market first,and competitive awareness of the product/service
• D)relying on consumers in only one market,using distributors who "know" there is a test,biased results arising from too much executive time being allocated to the test as opposed to normal market conditions
• E)Disadvantages were not discussed in the textbook.

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Definitions:

External Environment

The surrounding conditions, forces, or circumstances outside an organization that affect its activities and choices.

Strong Optimism

This is the tendency to maintain a positive outlook and expect the best possible outcome in all situations.

Task Objectives

Specific goals related to a particular task or project, outlining what needs to be accomplished for successful completion.

Risky Decision Making

The process of making choices under conditions of uncertainty where the outcomes may involve losses or undesirable results.