Examlex
Information state is a discrepancy between the current information level and the desired level of information at which the manager feels comfortable resolving the problem at hand.
Density of Distribution
The extent or thoroughness of a product's availability across different outlets and locations.
Retail Outlet
A physical or digital store where consumers can purchase goods or services.
Target Market Coverage
The extent to which a business reaches its defined target market through its marketing efforts.
Intensive Distribution
A marketing strategy where a company aims to place its products in as many outlets as possible to achieve wide market coverage.
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