In Discussing the Structure of the Marketing Research Industry,the Authors

question 14

Multiple Choice

In discussing the structure of the marketing research industry,the authors define an internal supplier firm as one that:

• A)makes research decisions based primarily upon information supplied by the internal reports system.
• B)is organized in a staff relationship to other internal departments.
• C)provides syndicated services,but only to members of the syndicate.
• D)has its marketing research provided by an entity,such as a marketing research department,within the firm.
• E)includes internal data analysis services.

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Definitions:

Paternalistic/Strategic

The approach of managing or governing people by providing for their needs without giving them rights or responsibilities, often contrasted with strategic decision-making that involves long-term planning and consideration of various outcomes.

Union Acceptance

The acceptance by an employer of a trade union as the representative of its employees.

Participatory Management

An approach to company management where employees at all levels are encouraged to contribute ideas and participate in decision-making processes.

Sociopolitical Environment

The combination of social and political factors within a region or country that impacts the functioning and governance of organizations and societies.