Several Examples of Product Failures Were Presented in Your Textbook

question 26

Multiple Choice

Several examples of product failures were presented in your textbook.The key reason given for the failure of the firm,Cell Zones,to establish cell phone privacy in public settings with soundproof booths was that:

• A)the company did not understand that the public was transitioning to the use of smart phones to text messages.
• B)demand for privacy was lower than the company estimated.
• C)competitors were more quickly able to meet market needs before Cell Zone could establish adequate exposure to its product.
• D)the company introduced too many product options,which confused the consumer.
• E)privacy needs were met by seclusion features added by cell phone manufacturers.

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Definitions:

Confidence Level

The degree of certainty or probability that the values of parameters fall within a specified range in the context of statistical analysis.

Sample Size

The number of observations or replicas included in a statistical sample.

Sample Standard Deviation

A measure of the amount of variation or dispersion of a set of sample values from their mean.

Population Standard Deviation

A measure that quantifies the amount of variation or dispersion of a set of data values for the entire population.